top of page

About

Choice Leadership, formerly Focus, Lead and Co, is a coaching firm led by Melinda Holmén, a Certified Professional Co-Active Coach trained at the world-renowned Coaches Training Institute (CTI). With extensive coaching experience totaling hundreds of hours, Melinda is also a member of the International Coach Federation (ICF) and a trained Positive Intelligence® coach.

Choice Leadership About

Background

Background

Background

Adapting to each client's needs, Melinda collaborates individually or as part of a team of meticulously chosen, fully-accredited coaches. Choice Leadership Oy is based in Helsinki, Finland but operates globally.

Education

  • Certified Professional Co-active Coach (CPCC), a rigorous and respected certification in the industry. Called the "Gold standard" of coaching.

  • Professional Certified Coach (PCC) by the International Coaching Federation (ICF)

  • Positive Intelligence (PQ) trained coach

  • Narrative Big 5 personality assessment certified

  • Master of Science (MSc), economics. Organisations & leadership, accounting.

  • Brittingham Viking Scholar 2007 in Madison, University of Wisconsin

Experience

  • Has worked as a coach with clients at all career levels, within industries such as industrial technology, energy, software and customer experience.

  • 800+ hours of 1:1 coaching experience and extensive team coaching experience

  • Experienced outplacement coach (career coaching)

  • A background in the luxury consumer goods industry with over a decade of experience from companies such as Moët Hennessy and Louis Vuitton.

  • Has led and developed teams of up to 30 people, leading Louis Vuitton to be the most profitable retailer in Finland (2020).

Other

  • From Finland, grew up in Cairo, Egypt. Has lived at several stages abroad: Montréal, Canada / Paris, France / Reyklavik, Iceland / Madison, USA / London, UK

  • Speaks fluently and coaches in English, Swedish & Finnish.

  • Strengths include: self-leadership, leadership development, wellbeing & stress management.

  • Mother of three

  • I promise to bring humour, warmth and respect to elicit your full potential and in-depth learning in our sessions.

  • I help my clients build their mental fitness - so your mind sabotages you less and you can take charge.

Choice Leadership professional certified coach
ICF Member
Coach Leadership-CPCC Certified CO-Active
narrative big five

Testimonials

The sessions with Melinda gave concrete ideas and examples on how to bring on and welcome change while embracing and learning to enjoy the best sides of who you already are. Working with Melinda gave me more confidence and peace and I definitely recommend her services to anyone wanting to fast-track to 2.0 of themselves and finding peace and beauty in the life they already lead.

M&A Lawyer

I have learned how to be in control of my emotions while dealing with complex situations at work. I have learned methods to reevaluate situations before reacting. I have also gained knowledge about how to motivate myself while making sure to create a healthy boundary around me - how to have a healthy work life.

Managing Director

Participants experienced greater clarity in their thinking, gained valuable insight into managing their own mindset, and obtained practical tools for ongoing development. Melinda's approach is positive and appropriately challenging. I can wholeheartedly recommend Melinda to other organizations, for instance, to support career reflections, situations of change, and personal growth.

HR Manager

Partners I work with

Choice Leadership-Hanken SSE

Hanken SSE

Choice Leadership-The Wind

TheWind

Choice Leadership-Coachhub

Coachhub

Choice Leadership-Leadcast

Leadcast

Choice Leadership-Melinda Holmen
”Your mindset is a choice - I want to help people grow awareness of themselves and their inner world so they can take more conscious decisions and realise their potential. Once you can understand and lead yourself, it impacts all other areas of your life – whether your goal is to develop as a leader, increase your own wellbeing, improve relationships or enhance communication.
 
Neuroscience and experience have proven we can change our thoughts - and by changing your thoughts, you change your world (and that of other's) for the better.”
bottom of page